About Me

Hugo Saavedra, founder of Hugo Naturals, has always been passionate about seeking out the best, most unusual ingredients and combining
them in unique and exciting ways. His business career began at age 11, in Buenos Aires, Argentina. A ship hand gave Hugo a branch of bananas at the port dock and on his way home, a woman stopped her car and asked how much they were. An entrepreneur was born. Hugo opened a small, but successful restaurant in his home town in Argentina, and continued his career in the restaurant business in New York City, finally opening his own award-winning restaurant in Baton Rouge, Louisiana. Hugo has won several prestigious cooking contests, competing against such culinary heavyweights as Paul Prudhomme.
Hugo’s next move was to Los Angeles, where he developed Sanfer Farms, supplying fine restaurants with high quality organic herbs, baby lettuces and edible flowers. Hugo’s timing was superb and he caught the attention of legendary chefs such as Wolfgang Puck (Spago), Joachim Splichal (Patina) and Michael Cimarusti (Water Grill, Providence). Quickly, the name “Sanfer Farms” was showing up on the most innovative
and influential menus in Los Angeles. Hugo’s love of organic produce and exotic herbs spurred him on to his next venture — a line of exquisitely crafted soaps, which he sold at Farmer’s Markets
along side his exotic produce. The demand for the soap was overwhelming, and soon outstripped his farming business. Hugo expanded the line to include lotions, body scrubs and bath salts. These products developed a large and intensely loyal following and Hugo expanded his sales beyond the United States into Asia, Canada and Europe.
Hugo has taken great care to create the most beneficial products possible, while retaining
a feel of luxury and comfort. All of Hugo’s products are earth-friendly and utilize organic ingredients. Using a cornucopia of natural ingredients, Hugo has created a banquet for the skin with the same sure hand that once created prize-winning culinary dishes. Hugo Naturals is a true expression of the creativity and integrity of its creator.